About Us - Reel Brands

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ABOUT US

WHO WE ARE

We are pioneers of packaging, focused on creating a world beyond plastic!

Together we form a compelling full-service, offering clients to choose what they require, as their needs arise.

Together we have a collective experience in packaging, media, print, marketing, and growing business. We are well practiced at what we do, from design to manufacturing and delivery.

We are creative pragmatists, who work particularly well with forward-thinking businesses interested in innovation and mutual sustainability.

PRINCIPLES OF OUR WORK

The things that give us a REELedge

Innovation

We play with ideas and possibilities, we are innovative, we create solutions which empower brands to reshape their business with sustainable choices.

Sustainability

We are purpose driven; we believe the future has to be a sustainable one, when we finish using something, it must be used for something else.

Collaboration

We know there is power in partnership, from collaboration with business, to community with consumers, together we achieve change.

MEET THE TEAM

REELpeople driven by purpose.

Ian Bates

Co-Founder and CEO

The innovator, reshaping product design

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Chris McNeill

Co-founder and COO

The engine driving our sustainable manufacturing

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OUR BELIEFS

Being the change we want to see

1. Let us not waste the planet!

Waste, we live in a planet FULL of waste, much of it Plastic! An extraordinary man-made material, a biproduct of fossil fuels incredibly flexible and almost indestructible. A material so versatile almost every human on the planet uses it, as Sian Sutherland from A Plastic Planet says, “We are all Plastic addicts”. But, Plastic in itself is not our enemy, it’s what we do with it and how we use it. Currently in the UK only 9% is recycled, in the USA less than 5%, further in the name of recycling we export over half of plastic waste to some of the poorest countries in the world; who without relevant infrastructure are unable to deal with it. In effect we just push waste around the world, while being the only species on the planet who create it! We must rethink how our products are designed, how our materials are created and answer the critical question, what is the end of life impact for both?

2. To be fantastic, we need to ditch the Plastic!

When looking specifically at fossil fuel Plastic we have a new vision, to make it obsolete! REELbrands are committed to creating a world beyond plastic, to providing material and product solutions which eliminate plastic and help reduce the waste burden on our planet. We want to help companies move away from Take, Make and Waste and create a new model, where there is no waste! So, we offer REELproducts and use REELmaterials all of which can be reused and repurposed, recycled to reduce waste and above all they refuse to use fossil fuelled plastic!

3. Our planet is not a commodity, it is a community, to which we belong and protect!

We believe in sustainability, it is how we think, how we behave and how we create, we believe sustainability is the future! Sustainability is often radical and disruptive, it challenges the existing manufacturing model and reshapes production. At REELbands we are packaging mavericks, product rebels and we are energising public demand for sustainable solutions. For example, in order to support the reinvention of waste management we are producing sustainable closed loop, back to nature compostable materials, packaging which can be thrown away with food waste, not downcycled as plastic is, mostly ending up back in the environment. We create with a circular economy in mind. Another example, we sell REELboard, card produced in factories which are powered by food waste! REELbrands is all about sustainable solutions to packaging, product, and material needs.

4. The moment we accept responsibility, is the moment we have the power to change the world!

We lead with innovation; we are reshaping the world of packaging! To help companies facilitate their transition towards sustainability, we provide REELsupply. In other words, we are leading the next generation of packaging supply, by combining our sustainable product and material innovation, with our skill and expertise, to revolutionise customers packaging portfolios! By delivering sustainability, innovation, ethically driven packaging, product design and media, for the same cost, if not cheaper than existing packaging suppliers, we are reforming our industry! It is this incredible new service that is empowering companies to fulfil their corporate responsibility and inspiring customers to also become more sustainable! This solution driven innovation is the REEL way of creating a world beyond plastic!