Waste, we live in a planet FULL of waste, much of it Plastic! An extraordinary man-made material, a biproduct of fossil fuels incredibly flexible and almost indestructible. A material so versatile almost every human on the planet uses it, as Sian Sutherland from A Plastic Planet says, “We are all Plastic addicts”. But, Plastic in itself is not our enemy, it’s what we do with it and how we use it. Currently in the UK only 9% is recycled, in the USA less than 5%, further in the name of recycling we export over half of plastic waste to some of the poorest countries in the world; who without relevant infrastructure are unable to deal with it. In effect we just push waste around the world, while being the only species on the planet who create it! We must rethink how our products are designed, how our materials are created and answer the critical question, what is the end of life impact for both?