After a career serving as a medic with the Royal Navy, Dan experienced first-hand the impact plastic pollution has on the world. It was this experience that lead him to develop a strong interest in how businesses and organisations reduce their dependence on plastic. He strongly feels that if more companies would adopt a better, circular approach to packaging, together we could improve the environment.
Dan is committed to helping clients improve their packaging portfolios with sustainable REELproducts and REELmaterials. He is determined to drive greater understanding towards the dynamic possibilities of a sustainable world.
When not looking for packaging solutions, Dan can be found looking for other environmental challenges, whether up high Winter Mountaineering or Sky Diving or under the sea Free Diving. Dan is also a champion Powerlifter, having won Royal Navy, Welsh, and UK championships.

Canine Mascot – Apollo and Sir George.