Ian Bates is a sustainable packaging expert.

He has over 30 years’ experience within the packaging industry, primarily at board level. As a result, he is both an accomplished plastic free packaging advisor and innovator.

He has worked for a variety of large corporations, these include; Metsäboard UK, David S Smith Packaging Plc and AssiDoman Packaging. Also, CRP Print and Packaging. Further, Ian has also been involved with several start-ups and smaller companies.

In 2005, Ian founded a sustainable packaging company called PortaBrands Ltd. The company where known for their innovations and marketing. Importantly, several of their products received Starpack Innovation Awards and these products are still in use today.

In 2010, Ian sold PortaBrands Ltd. Subsequently, working as a sustainable packaging consultant, advising companies on how to maximise their potential. His clients included; The Less Packaging Company, Marks & Spencer, Tesco, Waitrose and Costa Coffee. In addition, Burts Chips, Bulk Powders, Pots & Co and Ugo Foods, to name a few.

Today, Ian is co-owner of Reelbrands and co-editor of The Delicatessen Magazine.

Furthermore, he is a senior advisor to the board of Transcend Packaging. Likewise, he is the principal advisor to campaign group A Plastic Planet.

Ian is a strategic thinker, with both a commercial and creative perspective. Along with a hands-on management style, he describes himself as a marketer and sustainable packaging expert.

Successfully lobbing Maldon District Council, Ian inspired them to go plastic bag free. As a result, they launched the Maldon Bag for Life Project in 2007.

Ian is married to Hazel and has a 21 year old son, Daniel, who is interested in conservation. Together, the family enjoy travel and exploring new destinations. However, closer to home they enjoy countryside walks with Herbie, the family dog. Ian has competed in the Maldon Mud Race to raise funds for WaterAid, and also enjoys scuba diving, alpine skiing and cycling.