How to box clever during a Corrugated Board shortage
Firstly, let’s get on our Soap Box…
Currently, the world of packaging has a shortage of corrugated board, and it’s fair to say the industry is somewhat boxed in!
As a result, many UK business are finding themselves in the same box; experiencing difficulty obtaining corrugated board for Shelf Ready Packaging, supply chain complications, and increased prices.
How has this happened? The REELbrand founders, Ian Bates and Chris McNeill spoke with Nick Kirby, the chief executive of Swanline Group. Together they lifted the lid on pandora’s box and discussed the issue.
Seed Snacks SRP collaboration with REELbrands
Nick describes how a perfect storm has created the current corrugated board shortage. The practical and economic challenges of the Covid-19 Pandemic, combined with Brexit and Christmas. Traditionally the busiest time of the year for the print and packaging industry.
“2020 has been extra ordinary” Nick says. He continues, “We have a finite supply and demand position. Investments to cover the demands of paper for instance, are not things you can turn on overnight. They take years of planning and now we are playing catch up in the changes to the market. All of these things coming together at once have created this shortage in paper-based materials.”
Looking further into Pandora’s box, the increase demand on the packaging industry created by online shopping was discussed.
Packaging companies have experienced significant growth, due to the demands of ecommerce, and businesses like Amazon using immense volumes of packaging materials. As a result, throughout 2020 and into 2021, the pressure on the packaging industry has greatly increased.
Nick comments “Amazon alone consumes about 400 million square meters of material just in the UK”.
With regards to corrugated board, all the above factors combined, coupled with the industry now facing material lead times, which are longer than the notice you can give for increases; UK businesses are experiences price increases on their SRP orders before they have been delivered!
To find out more, including Nick’s thoughts on when the current shortages may start to subside, and the challenges faced by the packaging industry due to increased demand, listen to the full interview on REELbrands You Tube channel REELbrands TV
Nick Kirby, Ian Bates and Chris McNeill on REELdebate – You Tube
REELsolutions – we have some tricks in our box!
REELbrands are well known for thinking outside the box, and in times like these it’s a great advantage.
We are working with partners like Swanline Group to offer alternatives to corrugated board. REELboard is manufactured in the UK, has a low carbon footprint for UK business and can avoid material supply issues. This puts REELbrands in a great position to support SME’s with their retail and shelf ready packaging needs.
Of course, the benefits do not stop there! Our solid board is also made from renewable FSC paperboard, plastic free, widely recyclable, repulpable, 100% Bio-degradable and compostable!
We also have several different REELboard versions, and can provide alternatives for PE laminated materials.
Plus, did I also mention REELboard is also available with short lead times!
Pots & Co SRP collaboration with REELbrands
Our REELBoard Tick Box:
Yes, we’ve ticked all the right boxes for you. Look at what our Solid Board alternative to Corrugated Board offers:
- Manufactured in UK with no supply chain disruption.
- Readily available solid board to get you back on track.
- Brandable for your marketing and POS requirements.
- Made to your supply chain requirements.
- 100% recyclable and made from a renewable FSC resource.
- 100% Plastic Free.
- Cost same or better than competitive boards.
- Available in a range of print techniques such as digital and litho.
- Available in a wide variety of one-piece and two-piece pack styles.
- Opening techniques including a range of perforation styles and tear tapes.
I think it is fair to say that’s a complete box set!
REELbrands can help you maintain your retail shelf stock; replenish faster, access availability, improve your brand and promotional communication, improve your eco-credentials, display stand out merchandise and allow your customers to navigate and engage with your brand positively.