REELdebate and business reboot with Siân Sutherland, what is a forever business?
Ian Bates, host, and CEO of REELbrands was excited to catch up with Siân Sutherland from A Plastic Planet. Discussing how society has become dependent on fossil-based plastic packaging and viable alternatives. Plus what A Plastic Planet is doing to help turn off the #plastictap and encouraging a responsible forever business model. Find out more…
Siân Sutherland talking at Sky Ocean Ventures
Last week, the impelling and inspiring Siân Sutherland joined us for a 30-minute business reboot.
Sian takes a pro-business approach to plastic pollution, unafraid to convey the naked truth and quite capable of pulling businesses up by their bootstraps. Ultimately Sian is about helping businesses sculp a better, more welcoming future.
Like Siân, REELbrands believe that the successful businesses of the future, are those who have conceptualised forever in a new way.
As Siân says, “our generation is addicted to convenience”. It is true that most business models are built on producing waste; but, life to come is heavily leaning on us to build new responsible business models. “We cannot offshore our guilt forever” she says, simply the businesses that evolve now are those who will be in the strongest position to appreciate their own legacy.
It is easy to get the picture with Siân’s metaphors, as she talks about the juggernaut of corporate risk coming our way and asks, how do businesses reimagine their design process and enable themselves to shift out of the way?
REEL know from experience; some packaging problems do not yet have perfect solutions. However, we also know that taking a pretty shuffle away from said juggernaut, is not going to do much!
Businesses need to hustle, to make a committed leap out of the away, investing in what is essentially a survival trajectory. By advancing with the plastic free solutions available now, while innovators like REELbrands continue to revolutionise packaging materials, improving circular products year on year.
From the initial concept up, the future is about designing waste out of production and recreating better systems. As Siân eloquently says, “we are united by one ocean, one atmosphere, why are we not united in our responsibility to look after them?”.
Don’t miss this one…it’s a cracker… REELdebate video link.
A Plastic Planet co-founders, Frederikke Magnussen and Siân Sutherland
More about Siân:
Siân Sutherland is Co-founder of A Plastic Planet, one of the most recognised and respected organisations tackling the plastic crisis. Igniting social change, creating brands, campaigns and businesses with soul is Siân’s passion.
Multi-award winner, including Female Marketer of the Year, CEW Achiever Award, Entrepreneur of the Year and British Inventor of the Year; Siân is a serial entrepreneur with a varied background in advertising, skincare, Michelin Star restaurants, film production and brand creation design agencies. In 2017, Sian co-founded A Plastic Planet, using a pro-business, pro-solutions and pro-active approach to build a different kind of organisation., helping ignite and inspire the world to turn off the plastic tap.