REELbrands are on a mission to create a world beyond plastic packaging, and we have no chance of doing it alone!
Which is why collaboration – to work one, with another – is the cornerstone of our brand. We cannot fulfil our mission any other way. To that end, REELbrands are outward looking, and open to ‘can do’ partnerships.
REELbrands Co-founder and COO, Chris McNeill says, “Our goal is to reduce dependency on fossil-based plastics (materials which are difficult to recycle and cause pollution), and replace them with natural, renewable, cleaner and viable alternatives.”
As more and more businesses align with this goal, our world is starting to change. From a place where we look away when resources are abused. Towards a generation who are taking responsibility, being accountable and nurturing renewal.
Ella Heather Head of Client Services at REELbrands
We’ve got some guts!
In our last team blog ‘What makes us Real?’ we spoke about teamwork and what motivates us. Today we look forward, to share how we accomplish what we do.
We collaborate, to cultivate new engagement, passion for our mission and our environment. We work to bring alive a sense of higher focus and collaboration for the greater good. This inspires sustainability, and in turn helps other businesses to share their collective passion for the environment.
At our core, we will always be packaging pioneers, always finding new ways to push the boundaries of packaging. Discovering new solutions which do not yet exist, while continually offering the best materials and products currently available.
REELbrands are the kooky curious, non-conformist who aren’t afraid to be part of a minority. We’re not on the fence, we’re serious and along with our collaborators, we’re on a mission!
Watch this hilarious 3 minute film, which illustrates perfectly how REELbrands and our collaborators, are creating a world beyond single use plastic packaging! The best bit is at the end…
Did you see? The Pioneer and the Purchaser are of equal importance!
Together we are fuelling change. REELbrands are flint, packaging problems are sparks and collaborators are flames. Together we are creating fire, a movement of plastic free, sustainable, closed loop, carbon neutral packaging. Not just to warm our ourselves, but the generations to come, by using fewer natural resources, fostering answerable design and considerate packaging.
A Cocktail of Collaboration!
We invite our customers to pioneer with us, increase possibilities, increase their understanding and knowledge of what can be done. In turn, this also encourages fresh thinking about their other products and systems. It’s a delicious cocktail!
Chris McNeill, COO of REELbrands says, “Our relationship with clients is consultative. We are not agents or packaging salespeople. We are material and packaging design experts and suppliers, with a focus on optimising pack design so that the product/brand is a true reflection of the sum of its ingredients and values. This means deeply thinking about a design brief and interpreting this holistically.”
While we collaborate to address packaging challenges yet to be overcome, we are also well positioned to support customers immediate needs. Using our existing, sustainable packaging solutions.
Ella Heather is Head of REELbrands Client Services. In her words, “It is nice knowing that we are really making a difference and offering a more sustainable, better solution to our clients, honestly. But there are some easy swaps with us brands can make that don’t cost more money”.
REELbrands are always happy to talk with customers (and potential customers), some of our best collaborations have started with brainstorming sessions. Out of this context, shared ideas and guidance the right solutions can be found. Sometimes that means we provide the best solution currently avalible, in addition to working on new innovations, targeting customer goals.
The ethos of shared understanding runs throughout our team, REELbrands marketer Rebecca John-Simms says, “Businesses research customer experience, and analyse it in such depth, that human connection can sometimes be lost within the micro marketing and precision of it. For all the surveys and scrutiny in the world, it doesn’t mean anything if you cannot engage with customers as people, with needs and goals. No business belongs in a one size fits all, you need dialog and conjunction”.
Will Green – REELbrands Business Sales Champion – Click on the image for details
We have to abandon the conceit that isolated personal actions are going to solve this crisis. Our policies have to shift. Al Gore
When it comes to providing great solutions, of course REELbrands collaborate, with increased innovation as one of the brightest advantages.
Historically, our system has encouraged business to work against each other, but this approach fundamentally misunderstands the dynamics that drive achievement. Along with our partners, REELbrands are supporting the vision of a cleaner world, so the aim cannot be division, rather success through the power of innovation and realisation.
Notably, REELbrands are empowered by our manufacturing partners. With them we share a culture of creativity, responsibility, and productivity.
Partners like Swanline Group, who collaborate with us to offer Cygnus ® REELboard. TAMS packaging our manufacturing partner for REELshield Flip and SPP Labs, who work with us to create game changing new materials.
We also work with the pro-business campaign group, A Plastic Planet , as their sustainable packaging consultant and partner. Their mission, ‘To ignite and inspire the world to turn off the plastic tap’.
Shalab Aggarwal – REELbrands Financial Expert
As Chris McNeill says, “REELbrands independence and objectivity enable us to collaborate with some of the best minds and organisations in the world. This enables us to facilitate rapid change, which is so important and exciting at a time when shifts in consumer and market behaviour are faster now than ever before.”
He continues, “Packaging design innovation is at the heart of everything we do, much of this can be seen with the creation of the REEL product range. Which has included the development of ground-breaking, water-resistant, plastic-free papers, laminates, and boards. Cygnus® REELboard being one great example” – New range of high-performance, plastic-free materials launched -Cygnus® REELboard – Reel Brands
It is literally true that you can succeed best and quickest by helping others to succeed. Napolean Hill
When it comes to our mission, ‘To create a world beyond plastic packaging’, what matters most, is not the solutions of each individual, rather the connecting forces, the collaboration between our partners, ourselves and our customers.
This is how we multiply successful innovation. The plurality of communication and community provides our strength and progress.
Coming together is a beginning, staying together is a progress, and working together is a success. Henry Ford
Progressive collaboration is participating in a thoughtful form of changemaking. At the end of the day, we are trying to activate an environmental healing process, with others who genuinely care.
If that includes you, contact us, let us start with saying ‘hello’, who knows, maybe together we will build a great collaboration!
The REELbrands Team